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    What is Social TV?

Social media impacts practically every facet of our day-to-day life. The world of TV is no exception. And with growing adoption of social TV applications like GetGlue, Miso and YouToo, social media's impact on how we interact with our favorite shows continues to evolve. This begs the question: what exactly is social TV?

Wikipedia defines social TV as "a general term for technology that supports communication and social interaction in either the context of watching television, or related to TV content." Translation: social TV is taking interaction with shows to an entirely new level where social media is part of the TV-watching experience, not just a bi-product of it.

YouToo is a particularly interesting new platform that allows users' messages to be seen by entire TV audiences, both online and on screen. Here's how it works:

  • Sign up for YouToo via the website
  • Download the iOS or Android app (not required)
  • Select a show that you want to interact with
  • Record a 15-second Fame Spot™ or write a social Shout related to that show
  • Submit your Fame Spot™ or social Shout

If you make it through YouToo's broadcast standards and the TV producer selects your message for display, your Fame Spot™ or social Shout will be broadcast to everyone watching the show on TV, as well as every user checked in to that show via YouToo's website and mobile apps. YouToo will even notify you to tell you exactly when you're going to get "famous."

YouToo doesn't currently work with every TV show, so don't get too excited about seeing your mug on the next broadcast of American Idol… yet. On its website, YouToo encourages users to recommend a show and answer a few questions on why they should add YouToo's service. According to the site, YouToo will "take it from there."

I'm interested to hear from anyone who has tried YouToo. If you haven't, I'd love to hear your thoughts on this technology and how you think it's going to impact the way we watch TV in the future. Share your thoughts with a comment below, or hit me up on Twitter @ratiodigital.

See you next time,
Ryan Cormier
Interactive Specialist
@ryanjcormier
cormier@ratiodigital.com